Fashion is about more than just style, it’s often used to make political or social statements. At the cutting edge of the spectrum, think of Gaultier putting men in skirts or supermodels stripping off for the “We’d rather go naked than wear fur” campaign.
On a smaller scale, fashion does its bit to counter prejudice and intolerance, despite the in-built issues of ageism and size-ism that persist. This season, Splash, the UAE based high-street retailer, is targeting the spectre of racial intolerance with an inspired campaign, “Love Unites”.
The recently unveiled campaign takes cues from a world where unrest is a constant, working on the premise that even the smallest of acts of raising awareness can go a long way in uniting people. Titled ‘Love Unites’ the Splash campaign brings together six top-models of various ethnicities from across the Globe to shoot for an inspirational fashion campaign where caste, creed & color play no role.
Speaking on ‘Love Unites’, Raza Beig, Director, Landmark Group and CEO Splash & ICONIC, said “I am a firm believer in the ideology of Love and this season Splash takes on a new route of inspiring love through a multi-ethnicity campaign which is best represented through fashion, the one word that defines Splash. Titled ‘Love Unites’ this campaign is our pitch to unite people against any resentment currently going on in the world.
Adding further, “Emerging from a successful celebrity driven campaign endorsed by stars like Salman Khan & Nicole Saba, this campaign aims to take Splash from an aspirational brand to an inspirational route”.
Marketing gimmick or not, challenging and changing close-minded perceptions is always an admirable goal and the glamour of the stylized shots is an added bonus.
Follow Splash on Instagram (@splashfashions), Facebook (Splash Fashions) and Snapchat (splashfashions) for more info.