The new flagship Daaman Store in Lahore
The new flagship Daaman Store

Chic high-street brand Daaman has opened two new outlets in Gulberg in Lahore. The first is a flagship store in Gulberg II – opposite Generation and Beechtree, which makes it convenient for customers looking for RTW outfits. The store carries all their lines, from casual to formal, as well as their new accessories lines.

They’ve also opened a store in the Al-Fateh Exclusive Mall and will be adding another store at Nishat Mall early next year. Creative director Maleeha Chaudry says,

“We’ve had an outlet in DHA Lahore for a couple of years but clients have been asking for a Gulberg location for some time. When we found the perfect locations, it made sense to open two stores simultaneously.”

Both the new outlets feature the signature Daaman look of dark walls and with an innovative string element running through the stores and have been designed by the Najmi Bilgrami Collaborative from Karachi.

Daaman Lahore Store
The new flagship Daaman Store

Daaman has been nominated four times for the “Best High Street Brand” at the Lux Style Awards, and their chic, minimalist approach to pret is refreshing. Their recent fashion show at TFPW reflected the brand’s relaxed, understated design sense.

Pakistani pret by Daaman
Relaxed chic by Daaman

The Karachi-based brand has stores in Karachi, Lahore and Islamabad and is also available online via its website www.daamandesigns.com.

Salima Feerasta
Author

Salima Feerasta is chief editor of Karachista.com and one of Pakistan's top fashion and lifestyle journalists.

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